The Toymaker website primarily targets users interested in paper crafts and DIY projects, including parents, teachers, children, and craft enthusiasts.
2. Content Strategy
The website provides various free paper toy templates that users can download, print, and assemble. The content is diverse, allowing users to select themes based on their specific needs.
3. Navigation Design
The website has a simple and user-friendly navigation system. The homepage features main content images and links, making it easy for users to find what they are looking for. Content is categorized by themes and holidays, allowing quick access to relevant projects.
4. Visual Design
The website has a warm and playful visual style, using soft colors and hand-drawn illustrations. This design makes the website inviting and appealing to users.
5. User Personas
1.User A: Parent
Age: 33
Occupation: Stay-at-home mom
Needs: Looking for fun and educational craft projects to create with children, enhancing parent-child bonding.
Purpose of visit: Download paper toy templates suitable for children to develop their creativity and hands-on skills.
2.User B: Elementary School Teacher
Age: 29
Occupation: Art teacher at an elementary school
Needs: Searching for simple yet visually appealing craft projects for classroom activities.
Purpose of visit: Find paper crafts that can be used in class to inspire students’ artistic interest and aesthetic appreciation.
3.User C: College Student
Age: 20
Occupation: Student
Needs: Looking for fun craft projects to enrich their free time.
Purpose of visit: Just for fun, a hobby for leisure time.
6. Competition Analysis
Compared to other websites offering paper craft templates, The Toymaker is completely free. Additionally, it has a more charming and cute visual style and is frequently updated.
7. Website Style Guide
Intent: Provide high-quality paper toy templates and encourage users to experience creativity and fun through DIY projects.
Voice: Friendly, warm, and encouraging.
Branding: Uses consistent hand-drawn illustrations and soft color schemes to convey creativity, education, and fun.
Competitive Edge: Unique hand-drawn designs, a wide variety of project options, and completely free content.
